- What is the Cal 1 Card?add
The Cal 1 Card is the official UC Berkeley campus ID, and is carried by all students, faculty, and staff. A key feature of every Cal 1 Card is the debit account, which takes deposits and enables its users to make convenient, cash-free purchases at participating merchants.
- How can the Cal 1 Card benefit my business?add
By giving you access to the funds in our cardholders' accounts, we can increase your sales, reduce the amount of cash that is being handled at your place of business, and give you a competitive edge over other non-Cal 1 Card merchants. Your business will also benefit from the marketing/promotional opportunities we will provide.
- How do I join the Cal 1 Card program?add
In order to participate in the program, please submit your information via the following webpage.
- What marketing does the Cal 1 Card provide for the program?add
Participating merchants are listed by category and address on our website, and are also displayed on an interactive map. We also feature merchants offering special promotions via campus-wide social media platforms.
For your storefront, we market your participation in the program through a variety of materials, such as register stickers, window signs, and banners.
In addition you will enjoy extensive exposure at several campus events throughout the year. On average our outreach reaches around 30,000 students, staff, and faculty members each year.
- How many people use the Cal 1 Card?add
All students, faculty, and staff are issued a Cal 1 Card upon affiliation with the University.